Books by Keenan

Keenan – who goes by only one name – is the founder and CEO of A Sales Guy, a sales management consulting company, and the author of “Not Taught” and “Gap Selling,” two New York Times bestsellers. He is also an internationally recognized keynote speaker and a professional ski instructor.

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The most popular books by Keenan on 12min

Gap Selling

Keenan

Insightful and perceptive, “Gap Selling” by Keenan is a no-nonsense introduction to the science and art of selling. The book explores some common misunderstandings about what selling actually is, and introduces an innovative method of selling that should help you identify (and even anticipate) the unique needs and problems of prospects while maximizing your value as a resource.

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