Books by Jean-Noël Kapferer
Most Popular
The most popular books by Jean-Noël Kapferer on 12min
The Luxury Strategy
Jean-Noël Kapferer
This book, written by renowned experts Professor Jean-Noël Kapferer and Vincent Bastien, is a thorough examination of Luxury Strategy, a distinct approach from Traditional Marketing. It proposes a paradigm for entrepreneurial businesses that emphasizes imaginative self-exploration and the development of new client-business interactions based on the English Customs of Luxury Approach. The book covers various topics, including luxury definition, marketing, brand management, business models, and the impact of the internet, and offers practical insights based on the authors' significant expertise in the luxury sector. Readers will like the addition of real-world examples from luxury brands, which improves understanding and applicability.
Why 12min?
Listen
Listen to the key insights from the world's best non-fiction books in just 12 minutes
Read
Read the key insights from the world's best non-fiction books in just 12 minutes
Micropaths
Follow curated learning paths to master specific topics and skills
Frequently Asked Questions
In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
You can download our app and start enjoying our library. If for any reason you are not satisfied with our platform, simply contact our support team ([email protected]) within 7 days of purchase and request a refund. You will receive everything you paid for, without questions or bureaucracy.
Yes, but the change will only apply from the next billing period. For example, if you decide to change your monthly subscription to an annual one, after confirming the change to the annual plan, the new plan will only be applied and charged after that month's billing anniversary.
12min Premium is a plan that guarantees you access to our entire library of 2500+ titles available in 3 languages (English, Spanish, and Portuguese) that you can read or listen to at any time through our app available for iOS, Android, and Computer. You can also read or listen to your favorite titles offline and challenge yourself with a quiz to help you retain the content at the end of each microbook.
Yes, if you decide not to renew your 12min subscription, you can cancel at any time and the next billing cycle will not occur.
Feel free to contact us at [email protected].