Books by Jamie Kern Lima
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The most popular books by Jamie Kern Lima on 12min
Believe IT
Jamie Kern Lima
When struggling with a skin condition called rosacea, Jamie Kern Lima discovered that cosmetic companies were not selling makeup that gave natural coverage to problematic skin. To help all women who faced similar problems, she founded IT Cosmetics, which L’Oréal later acquired for $1.2 billion. In ‘’Believe IT,’’ Lima reveals how she worked her way up from owning a small business in her home to becoming the first female CEO in L’Oreal’s history.
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