Books by Fred Reichheld
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The most popular books by Fred Reichheld on 12min
The Ultimate Question 2.0
Fred Reichheld
“The Ultimate Question 2.0” contains the authors’ accurate and deep understanding that NPS is the best way to obtain customer loyalty and economic success. NPS stands for Net Promoter Score, a management tool used to measure the loyalty of company-customer relationships. Referred to by many as “the-ultimate-guide” to identify detractors and promoters, and build a brand.
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