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Books by Dr. J.J. Peterson

Dr. J.J. Peterson is an American author with a PhD in communication. He is the Chief of Teaching and Facilitation at StoryBrand, as well as the cohost of the Building a StoryBrand podcast with Donald Miller.

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Book cover of Marketing Made Simple by Dr. J.J. Peterson — critical summary review on 12min

Marketing Made Simple

Dr. J.J. Peterson

In the words of Donald Miller and J.J. Peterson, “We can talk about marketing all day, but you will only make money on what you execute.” Therefore, their 2020, “Marketing Made Simple” is dedicated to making the execution of a marketing strategy easy. Presenting “a simple, five-step marketing plan that works,” it is essentially a straightforward guide to building a powerful sales funnel.

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