Books by David Sally

David Sally is a behavioral economist and innovative strategist who earned his PhD in Economics from the University of Chicago Booth School of Business in 1995. He has taught negotiations and leadership at Cornell's Johnson School and Dartmouth's Tuck School of Business. In 2011, he co-founded Anderson Sally LLC, a soccer analytics consulting company. He co-authored The Numbers Game with Chris Anderson and is the author of One Step Ahead: Mastering the Art and Science of Negotiation.

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The Numbers Game

David Sally

What if everything you believe about soccer — possession, star strikers, managerial genius — is statistically wrong? This microbook uses decades of European match data to reveal how luck, weak links, and payroll actually decide outcomes, and why defending quietly beats scoring loudly.

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