Books by Darrel Rhea
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The most popular books by Darrel Rhea on 12min
Making Meaning
Darrel Rhea
The marketing approach of the 20th century no longer works because customers’ expectations from the market have changed. In “Making Meaning,” Steve Diller, Nathan Shedroff, and Darrel Rhea share the findings of their research into the elements of sales that constitute meaningful customer experience. They identify the principles and processes of creating and delivering meaning.
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