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Do you know what a Chief Customer Officer (CCO) does? No? Do not be scared, the job is quite new. In Chief Customer Officer, author Jeanne Bliss tells us a bit about how big companies have taken advantage of this new position to improve their customer relationships. It shows you how you can get out of mediocrity and succeed in retaining your old customers and gaining new customers. Customer loyalty is one of the biggest challenges for companies today and this material is fantastic for anyone looking to satisfy them more and more. If you want to learn more about this and find out how to have a successful loyalty program, this book is for you!
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