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Book cover of Pre-Suasion by Robert B. Cialdini — critical summary review on 12min

Pre-Suasion

Robert B. Cialdini

5.0 (119 ratings)
8 mins

When influencing others, the way we phrase our requests is just as important as the circumstances we make them in. To successfully persuade others, they first need to be pre-suaded – to be made ready to be influenced. Learn the hidden ways in which our decision-making is influenced and use the power of influencing in your own life.

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Brief Summary

Best suited for salespeople and advertisers, anyone wanting to influence others, anyone wanting to withstand manipulation, teachers.

Topics

Self-Help & MotivationMarketing & SalesCorporate Culture & Communication

Summary of 5 Key Ideas

Set the frame before the pitch

What people see/hear before your message influences how they interpret it. Prime with care.

Attention equals importance

People assume what they’re focused on must matter. Design your messaging to direct focus, not just deliver info.

Associations shape emotion

Link your message to ideas that evoke trust or urgency. Contextual cues often beat logic.

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Key ideas in

  • Everyone who wants to have more control over their relationship with other people
  • Leaders who want to communicate better with their team
  • You who need tips to make a good impression

More knowledge in less time

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