$100M Offers
Stop fighting for scraps and learn how to build an offer so good people feel stupid saying no. Alex Hormozi breaks down the exact psychology of value and pricing, giving you a step-by-step blueprint to dominate your market and scale your revenue to new heights.
Listen to the intro
Who it is for
Ambitious entrepreneurs and business owners looking to escape the commodity trap and master the art of high-ticket sales.
About the Author
Alex Hormozi is an American serial entrepreneur, fitness expert and investor. He owns a portfolio of companies under his umbrella company Acquisition.com which, as of 2021, generates $85 million per year in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar). He is also the author of bestsellers “Gym Launch Secrets” and “$100M Offers.”
View author profileLessons
- Find a starving crowd rather than trying to create demand from scratch.
- High prices signal quality and attract more committed, higher-value customers.
- Solving specific problems for a niche is more profitable than general solutions.
- Your offer's value is determined by the perceived ease of reaching the goal.
Key Takeaways
- Target growing markets with massive pain and high purchasing power.
- Increase value by maximizing dream outcomes and the certainty of success.
- Charge premium prices to boost perceived value and stand out from the crowd.
- Minimize time delay and effort for customers to make your offer irresistible.
- Use the M-A-G-I-C formula to name and package your offer for maximum impact.
More knowledge in less time
Listen to the key ideas
We offer various commission schemes from one-time payouts.
Find your next read
12Min is very popular among readers and lifelong learners.
Good Micropaths
12Min's browser-based app works for anyone.
Frequently Asked Questions
In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
You can download our app and start enjoying our library. If for any reason you are not satisfied with our platform, simply contact our support team ([email protected]) within 7 days of purchase and request a refund. You will receive everything you paid for, without questions or bureaucracy.
Yes, but the change will only apply from the next billing period. For example, if you decide to change your monthly subscription to an annual one, after confirming the change to the annual plan, the new plan will only be applied and charged after that month's billing anniversary.
12min Premium is a plan that guarantees you access to our entire library of 2500+ titles available in 3 languages (English, Spanish, and Portuguese) that you can read or listen to at any time through our app available for iOS, Android, and Computer. You can also read or listen to your favorite titles offline and challenge yourself with a quiz to help you retain the content at the end of each microbook.
Yes, if you decide not to renew your 12min subscription, you can cancel at any time and the next billing cycle will not occur.
Feel free to contact us at [email protected].