Robert B. Cialdini

Robert Beno Cialdini is Professor Emeritus of Regent Psychology and Marketing at Arizona State University and was a Visiting Professor of Marketing, Business, and Psychology at Stanford University as well as the University of California at Santa Cruz. He is best known for his 1984 book on Persuasion and Marketing, Influence: The Psychology of Persuasion. The book sold more than three million copies and was translated into thirty languages. The author was listed on the New York Times Best Seller list, and Fortune lists him in his "75 Smarter Corporate Books." Cialdini received his Bachelor of Science degree from the University of Wisconsin in June 1967. He then completed a postgraduate degree in Social Psychology at the University of North Carolina and earned his Ph.D. in June 1970 and received postgraduate in Social Psychology at Columbia University. He held academic counseling visits at Ohio State University, University of California, Annenberg School of Communications and Graduate School of Business at Stanford University.