Books by Rob Markey

Rob Markey (1964) is best known for his expertise on customer experience and marketing loyalty on which topics he, as a business strategist, author and “Harvard Business Review” contributor, has written extensively over the last 20+ years. He graduated from Brown University in 1984 and obtained his MBA from Harvard Business School in 1990.

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The most popular books by Rob Markey on 12min

The Ultimate Question 2.0

Rob Markey

“The Ultimate Question 2.0” contains the authors’ accurate and deep understanding that NPS is the best way to obtain customer loyalty and economic success. NPS stands for Net Promoter Score, a management tool used to measure the loyalty of company-customer relationships. Referred to by many as “the-ultimate-guide” to identify detractors and promoters, and build a brand.

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