Books by Keenan
Most Popular
The most popular books by Keenan on 12min
Gap Selling
Keenan
Insightful and perceptive, “Gap Selling” by Keenan is a no-nonsense introduction to the science and art of selling. The book explores some common misunderstandings about what selling actually is, and introduces an innovative method of selling that should help you identify (and even anticipate) the unique needs and problems of prospects while maximizing your value as a resource.
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