Books by Drew Boyd

Drew Boyd co-authored, with Jacob Goldenberg, the book 'Inside the Box,' which addresses using Systematic Inventive Thinking (SIT) to drive innovation. He retired from Johnson & Johnson in 2010 after a career in marketing, mergers and acquisitions, and international development, where he founded and directed the Marketing Mastery program, an internal marketing university for the company. He now works as a consultant, speaker, and trainer in innovation, persuasion, and social media, and serves as an assistant professor of marketing and innovation at the University of Cincinnati.

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The most popular books by Drew Boyd on 12min

Inside the Box

Drew Boyd

Discover why the boldest ideas never come from blank whiteboards or wild brainstorms, but from the ordinary objects and resources already in front of you. This microbook reveals five surprising patterns behind history's most creative breakthroughs — from the Walkman to multi-track recording — and shows how limits, not freedom, spark real innovation.

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