Books by Chet Holmes

Chet Holmes was a much-admired corporate trainer, described by Brian Tracy as “one of the greatest teachers of marketing, sales and business success in the world.” In 1995, he founded Chet Holmes International, a world-renowned corporate coaching, consultancy and training institute. “The Ultimate Sales Machine” was the only book he authored before passing away from leukemia in 2012, at the age of 55.

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Book cover of The Ultimate Sales Machine by Chet Holmes — critical summary review on 12min

The Ultimate Sales Machine

Chet Holmes

“The Ultimate Sales Machine” by the late great sales guru Chet Holmes is rooted in a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. Hence, it’s no surprise that Holmes’ wonderful little book is dedicated to 12 key business strategies, each of which is exhaustively examined and resourcefully relayed in step-by-step guides.

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