Books by Steve Blank
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The most popular books by Steve Blank on 12min
The Four Steps to the Epiphany
Steve Blank
“The Four Steps to the Epiphany” was first published in the early 2000s and started the lean startup revolution. It changed the way the founding and execution of startups was approached by shifting the focus from the product to the customer. Focus on product development works for big, established companies who already have a customer base to work with – but a startup needs to focus on building a customer base to be able to make the leap to becoming a successful company first.
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