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Books by Martin Reeves

The top expert in business strategy, leads at BCG San Francisco and chairs the BCG Henderson Institute. Author of "The Imagination Machine" and "Your Strategy Needs a Strategy."

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Book cover of Your Strategy Needs a Strategy by Martin Reeves — critical summary review on 12min

Your Strategy Needs a Strategy

Martin Reeves

"Your Strategy Needs a Strategy" is a contemporary guide to navigating the complex and ever-changing corporate landscape. It highlights the significance of adapting techniques to different circumstances rather than using a one-size-fits-all strategy. Based on extensive research and the authors' Strategy Palette approach, the book assists leaders in identifying their business environment and selecting the most effective strategy. It helps to carry out solutions corresponding to company goals in the face of uncertainty by providing practical insights and resources. With a focus on rigorous analysis and real-world examples, this book offers readers the knowledge and confidence they need to prosper in today's rapidly changing business climate.

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