Books by Jacob Benbunan
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The most popular books by Jacob Benbunan on 12min
Disruptive Branding
Jacob Benbunan
“Disruptive Branding” is an exploration of the nature and importance of branding in a rapidly changing world, as well as a practical guide to harnessing the changes to power your brand’s survival and growth. Among other things, the book discusses the importance of brand strategy, design, internal engagement and brand experience.
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