Books by Ian Ayres
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The most popular books by Ian Ayres on 12min
Super Crunchers
Ian Ayres
Ian Ayres’s engrossing bestseller “Super Crunchers” tells the story of how analyzing data is changing how decisions are made. Briefly put, it examines the “power” of numbers. In this lively and groundbreaking book, Ayres explains how sorting through mass quantities of easily stored information can offer greater insight into human behavior for businesses, governments, and consumers.
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