Books by Harry Beckwith
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The most popular books by Harry Beckwith on 12min
Selling the Invisible
Harry Beckwith
It is easy to sell things that can be experienced with the five senses, such as cars, cameras and computers. But how do you sell services that are intangible at the time of buying, such as financial consultancy or dry cleaning? Harry Beckwith tackles this question in “Selling the Invisible,” an excellent how-to-think-about book on service marketing with more than a few concrete suggestions.
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