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Books by Gabor Schreier

Gabor Schreier is the chief creative officer at Saffron. He created identities for Daimler and Smart before consolidating Saffron into a leading international brand consultancy. He has contributed to Saffron's work for A1 Telekom Austria, Gulf Air and YouTube.

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Book cover of Disruptive Branding by Gabor Schreier — critical summary review on 12min

Disruptive Branding

Gabor Schreier

“Disruptive Branding” is an exploration of the nature and importance of branding in a rapidly changing world, as well as a practical guide to harnessing the changes to power your brand’s survival and growth. Among other things, the book discusses the importance of brand strategy, design, internal engagement and brand experience.

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