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Books by Benjamin Knapp

Benjamin Knapp is the chief growth officer at Saffron, responsible for corporate strategy, service development, and branding practice. His clients include Xing, the V&A, A1 Telekom Austria and Kyocera.

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Book cover of Disruptive Branding by Benjamin Knapp — critical summary review on 12min

Disruptive Branding

Benjamin Knapp

“Disruptive Branding” is an exploration of the nature and importance of branding in a rapidly changing world, as well as a practical guide to harnessing the changes to power your brand’s survival and growth. Among other things, the book discusses the importance of brand strategy, design, internal engagement and brand experience.

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