Books by Anthony W. Ulwick
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The most popular books by Anthony W. Ulwick on 12min
Jobs to Be Done
Anthony W. Ulwick
In “Jobs to Be Done,” innovation pioneer Tony Ulwick distills over 25 years of deep experience into the most thorough, structured, and actionable guide to applying the Jobs-to-be-Done (JTBD) theory. As the creator of Outcome-Driven Innovation (ODI), Ulwick doesn’t just explain the JTBD theory; he provides a full end-to-end system, that transforms it into a repeatable innovation process capable of driving predictable business success.
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