Books by Jamie Kern Lima

Jamie Kern Lima is an American entrepreneur, co-founder of IT Cosmetics, and the first female CEO of a brand in L'Oréal's 100+ year history. She is on the Forbes list of Richest Self-Made Women and is an active investor in more than 15 companies. Her debut book ‘’Believe IT’’ is a memoir about her personal life and success.

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Believe IT

Jamie Kern Lima

When struggling with a skin condition called rosacea, Jamie Kern Lima discovered that cosmetic companies were not selling makeup that gave natural coverage to problematic skin. To help all women who faced similar problems, she founded IT Cosmetics, which L’Oréal later acquired for $1.2 billion. In ‘’Believe IT,’’ Lima reveals how she worked her way up from owning a small business in her home to becoming the first female CEO in L’Oreal’s history.

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