Word Of Mouse - resenha crítica

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At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF): a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, Riedl, Konstan, and their students built two Internet sites, MovieLens and GroupLens, which allowed users to customize their preferences for movies and news. The results were astounding, demonstrating amazing accuracy and almost ensuring that the recommendation would prove enjoyable. In WORD OF MOUSE, the authors analyze the way dozens of companies are using collaborative filtering--from Amazon to TiVo to Zagat--and show what these companies are doing right--and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and ultimately satisfaction.WORD OF MOUSE was published in Warner hardcover (0-446-53003-4) in 8/02.In a New Yorker article, Malcolm Gladwell, author of The Tipping Point (Little, Brown and Company, 3/00), wrote about how Riedl and Konstan's work can revolutionize the way products are distributed in the marketplace.

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