What You Need to Know about Marketing - resenha crítica

Sobre o microbook

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes.In short, this is all you need to know about marketing.Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing

Mais livros em

O gene egoísta

Richard Dawkins

Como se livrar do que empaca sua vida e virar o jogo a seu favor

Karen Berg

Bem-vindo à Bolsa de Valores

Marcelo Piazza

Trabalhe menos, ganhe igual

Alex Soojung-Kim Pang

Marketing e Comunicação na Era Pós-Digital

Walter Longo

What You Do Is Who You Are

Ben Horowitz

Power and Prediction

Joshua Gans & Avi Goldfarb & Ajay Agrawal

O vendedor de sonhos

Augusto Cury

EP #1: Produtividade e gestão de tempo com Geraldo Rufino

12min Personalities & Geraldo Rufino

Marketing Pessoal

Sady Bordin