Types of Marketing - resenha crítica

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 48. Chapters: Multi-level marketing, Relationship marketing, Loyalty marketing, Ambush marketing, Database marketing, Direct marketing, Agricultural marketing, Inbound marketing, Internet marketing, Influencer marketing, Global marketing, Cause marketing, Digital marketing, Cross-media marketing, Shopper marketing, Permission marketing, Next best action marketing, Guerrilla marketing, Undercover marketing, Evangelism marketing, Proximity marketing, Marketing communications, Article marketing, Community marketing, Ethical marketing, Communal marketing, Figure of merit, Nano-campaigning, Consumer-generated marketing, Customer advocacy, Diversity marketing, Article video marketing, Reality marketing, Cloud marketing, Megamarketing, Close Range Marketing. Excerpt: Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Other terms for MLM include network marketing, pyramid selling, and referral marketing. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Some people equate MLM with direct selling, although MLM is only one type of direct selling. MLM companies have been a frequent subject of criticism as well as the target of lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price-fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered salespeople over actual sales, encouraging if not requiring salespeople to purchase and use the company's products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and somet...

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