The On Demand Brand - resenha crítica

Sobre o microbook

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to "new media," and hello "now media."Featuring exclusive insights and inspiration from today's top marketers--as well as lessons from some of the world's most successful digital marketing initiatives--this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others.Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

Mais livros em

O Palhaço e o Psicanalista

Christian Dunker & Cláudio Thebas

The Industries of the Future

Alec Ross

Suzane: assassina e manipuladora

Ulisses Campbell

Como Investir na Bolsa de Valores

Billy Imperial

Ágil do Jeito Certo

Darrell Rigby & Sarah Elik & Steve Berez

What You Do Is Who You Are

Ben Horowitz

A Fórmula dos Vencedores

Othamar Gama

A bailarina de Auschwitz

Edith Eva Eger

Administre o Stress

Donald Weiss

Disciplina positiva para crianças de 0 a 3 anos

Cheryl Erwin & Jane Nelsen & Roslyn Duffy