The On Demand Brand - resenha crítica

Sobre o microbook

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to "new media," and hello "now media."Featuring exclusive insights and inspiration from today's top marketers--as well as lessons from some of the world's most successful digital marketing initiatives--this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others.Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

Mais livros em

Encontre seu porquê

Simon Sinek

A mulher em mim

Britney Spears

A vida de Marie Curie

12min Personalities

Mentes Brilhantes. Mentes Treinadas

Augusto Cury

Aventuras Empresariais.

John Brooks

A Terceira Medida do Sucesso

Arianna Huffington

Trinta segundos sem pensar no medo

Pedro Pacífico

The Secret Life of Sleep

Kat Duff

Seu Sonho Tem Futuro

Candice Pascoal

TEvEP

Eduardo Shana