The Marketing Gurus - resenha crítica

Sobre o microbook

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new, previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.Other featured books include:Positioning by Jack Trout and Al RiesKotler on Marketing by Philip KotlerThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKenna And moreThe Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

Mais livros em

The second curve

Charles Handy

Autobiography of a Yogi

Paramahansa Yogananda

O Segredo da Dinamarca

Helen Russell

O demônio do meio-dia

Andrew Solomon

Como Otimizar seu Desenvolvimento Pessoal

12min Originals & Mobills

Milionários acidentais: A fundação do Facebook

Ben Mezrich

A lógica do consumo

Martin Lindstrom

Rebeldes Têm Asas

Rony Meisler

Disciplina positiva para crianças de 0 a 3 anos

Cheryl Erwin & Jane Nelsen & Roslyn Duffy

Acredite, Estou Mentindo

Ryan Holiday