The Economics of Franchising - resenha crítica

Sobre o microbook

This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-frnachisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

Mais livros em

Seja (im)perfeito

Alessandra Vasques

Seja útil

Arnold Schwarzenegger

Diário estoico

Stephen Hanselman & Ryan Holiday

Em busca da corrida ideal

Cássio Siqueira

Niksen: Abraçando a arte holandesa de não fazer nada

Olga Mecking

A empresa de corpo, mente e alma

Roberto Tranjan

The Founders Dilemmas

Noam Wasserman

O Seu Primeiro Milhão

Pedro Queiroga Carrilho

Storytelling

Adilson Xavier

5% more

Michael Alden