The Business of Influence - resenha crítica

Sobre o microbook

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy."Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how." David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

Mais livros em

Mais Esperto Que o Diabo

Napoleon Hill

O ano do pensamento mágico

Joan Didion

Coaching em Uma Semana

Matt Somers

EP #4: Investimentos e Finanças com Gabriela Mosmann

12min Personalities & Gabriela Mosmann

Venda em Tempos de Crise

Tom Hopkins

Elon Musk

Ashlee Vance

Como Manter o Equilíbrio em Momentos Conturbados

12min Originals & Zen App

10 Days to Faster Reading

Abby Marks-Beale

Data Science para negócios

Foster Provost & Tom Fawcett

14 Hábitos de Desenvolvedores Altamente Produtivos

Zeno Rocha