Strategic Marketing In Library And Information Science - resenha crítica

Sobre o microbook

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing-relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: "The Basis and Context for Marketing" (theoretical information) and "The Application of Marketing" (practical applications that you can put to use in your institution).

Mais livros em

O milionário mora ao lado

Thomas J. Stanley & William D. Danko

Diálogo de Culturas

Leandro Karnal

Mindset

Carol S. Dweck

Nômade digital

Matheus de Souza

O monge que vendeu sua Ferrari

Robin Sharma

Guga

Gustavo Kuerten

100 coisas que todo corredor deveria saber

Raquel Castanharo & Sérgio Rocha

As Cinco Linguagens do Amor

Gary Chapman

O Milagre Da Manhã

Hal Elrod

Garra

Angela Duckworth