Simply Marketing Communications - resenha crítica

Sobre o microbook

Simply Marketing Communications brings fresh insight and clarity to the core concepts of Marketing Communications. Based upon Chris Fill's comprehensive Marketing Communications: Engagement, Strategies and Practice, Fourth Edition, this book sets out the essential themes, theories and topics which students can expect to encounter as they explore Marketing Communications. Designed for students studying both shorter, introductory modules and professional level programmes, this book is a 'must-have' learning resource. Tailored specifically to meet the requirements of the Chartered Institute of Marketing (CIM) syllabus, the book blends intellectual rigour with an awareness of the needs of students and lecturers. Whether studying for an MBA, a Professional Diploma, or other vocational qualifications in Marketing, students will find the author's back-to-basics approach indispensable. Structured for success!4-part structure to help students and lecturers.

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