Search Engine Marketing, Inc. - resenha crítica

Sobre o microbook

For years, "Search Engine Marketing, Inc." has been an international best-seller, because it's the one guide that can help you understand, plan, execute, and operate a successful search marketing program from start to finish, even if you've never done it before! Now, Mike Moran and Bill Hunt have rewritten this best-seller from cover-to-cover to help you drive even better results from search marketing. "Search Engine Marketing, Inc., Third Edition" does what no other guide or previous edition has done: it shows how to holistically integrate organic search, paid search, and social media, so they "all" deliver far greater business value. You'll learn how "today's" search engines and search marketing programs work -- and above all, how "searchers" -- your potential customers -- work. Moran and Hunt guide you through every step of planning your search marketing program. They cover choosing target market segments, getting your site "found," optimizing your content, proving your content's quality, and much more. As in previous editions, they:Focus relentlessly on the business value of search, not just short-term tacticsExplain the reasons behind their adviceProvide a proven search marketing philosophy that can withstand nonstop industry changeOffer 100% practical guidance for managing search programs on a day-to-day basis, even in the largest companies

Mais livros em

Receita Previsível

Aaron Ross & Mary Lou Tyler

Mindset do Coração

Suryavan Solar

O Papai é Pop

Marcos Piangers

A Coragem de Não Agradar

Fumitake Koga & Ichiro Kishimi

Você Pode Curar Sua Vida

Louise Hay

O Caminho Para a Felicidade Suprema

Deepak Chopra

Outlive: a arte e a ciência de viver mais e melhor

Peter Attia

A regra é não ter regras: A Netflix e a cultura da reinvenção

Erin Meyer & Reed Hastings

Como Comprar com Consciência

Reinaldo Domingos

Rework: Mude para sempre o modo como trabalha

David Heinemeier Hansson & Jason Fried