No B.S. Grassroots Marketing - resenha crítica

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Be a Small Business with BIG IMPACTCalled the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:"You Are in a Fight for Your Life."As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE. "And," you have to win them over where your competition can't--at the street level.Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing--the solution when you figure out traditional and "non-traditional" marketing is failing you How to use the media as an extension of personality and of relationship--NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions--increase revenue without spending money, time or leaving your operation How to use--and how to waste dollars on--the Internet and other technologyPLUS gain access to:FREE - Glazer-Kennedy University Webinar Series FREE - Elite Gold Insider's Circle Membership* FREE - Income Explosion Guide & CD FREE - Income Explosion FAST START Tele-Seminar

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