Museum Management and Marketing - resenha crítica

Sobre o microbook

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Mais livros em

Uma história de superação e sucesso

Alexander C

O Segredo para Vencer o Medo

Adriana de Araújo

Como ler livros

Charles Van Doren & Mortimer J. Adler

Amigos, amores e aquela coisa terrível

Matthew Perry

Falando em público

Vilson Santos

Think again

Adam Grant

Dono

Marcelo Toledo

Bolsa blindada

Patricia Lages

Hábitos dos milionários

Napoleon Hill

As 5 linguagens do Amor para Crianças

Gary Chapman & Ross Campbell