Marketing Public Health - resenha crítica

Sobre o microbook

Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thoroughly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns.

Mais livros em

Filosofia Para Corajosos

Luiz Felipe Pondé

Ideias Que Colam

Chip Heath & Dan Heath

O cérebro de Buda

Richard Mendius & Rick Hanson

Minha esposa tem a senha do meu celular

Fabricio Carpinejar

Transformando Suor em Ouro

Bernardinho

O Gestor Eficaz

Peter F. Drucker

O caminho do artista

Julia Cameron

O dilema da inovação

Clayton M. Christensen

O perigo de uma história única

Chimamanda Ngozi Adichie

Laranja Mecânica

Anthony Burgess