Marketing in the New Media - resenha crítica

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Just one year after the release of Marketing In the New Media, the second edition is now available offering business owners and marketing professionals the most up-to-date information to help their businesses thrive in the new media.In her new book, Holly Berkley gives readers a look inside the Obama Campaign Team's use of new media marketing, and how they deliberately and strategically harnessed the viral power of the Internet to move people in powerful ways and eventually win the 2009 Presidental Election. She also explores how real companies like yours, are using the power of social networking sites like Facebook, MySpace, Twitter, YouTube, and others to help connect with current customers as well as reach out to new ones.Marketing in the New Media, 2nd Edition includes an updated chapter on mobile marketing, exploring how the release of Apple's iPhone and Google's Android may impact the state of new media marketing as we know it. She also updated the email marketing chapter with new insight and case studies to help your campaigns produce even bigger results.Holly Berkley interviewed some of the top Interactive Agencies, and collected real-life case studies from businesses using new media to pack her newest book full of the most recent trends in New Media marketing.Get your copy of Marketing in the New Media, 2nd Edition now, and learn first hand how the power of new media can help your business gain more customers and sales!

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