Marketing Imagination - resenha crítica

Sobre o microbook

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Mais livros em

Os 5 Desafios das Equipes

Patrick Lencioni

A Ciência para Ficar Rico

Wallace D. Wattles

Pare de pensar como empregado

Keith Cameron Smith

Guia 12min de Investimentos: como começar a investir?

12min Personalities & Praisce Capital

Iludidos pelo acaso

Nassim Nicholas Taleb

Chief Customer Officer.

Jeanne Bliss

Service Design

Andy Polaine

O projeto desfazer

Michael M. Lewis

O coração do yoga

T. K. V. Desikachar

Bulletproof: A Dieta À Prova de Bala

Dave Asprey