Marketing for Scientists - resenha crítica

Sobre o microbook

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge.  Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.  Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Mais livros em

Deep Work - Rules for Focused Success in a Distracted World

Cal Newport

Faça o tempo enriquecer você

Tathiane Deândhela

Customer centric selling

Frank Visgatis & John R. Holland & Michael T. Bosworth

Mais Rápido e Melhor

Charles Duhigg

Scientific Advertising

Claude Hopkins

Pense como a Amazon

John Rossman

Como Reduzir o Impulso de Comprar

Reinaldo Domingos

O perigo de uma história única

Chimamanda Ngozi Adichie

Estúpida, eu? De hobby a grande negócio

Camila Coutinho

Mantenha o Seu Cérebro Vivo

Lawrence C. Katz & Manning Rubin