Marketing by the Dashboard Light - resenha crítica

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A marketing dashboard can be your catalyst for success and credibility. But where do you start? What do you include? And how do you ensure that the marketing dashboard will add to marketing�s accountability? Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments gives you insight into planning, design, construction and implementation of an effective marketing dashboard. And for those who already have one, Marketing by the Dashboard Light gives you the information you need to help retool and focus your dashboard for maximum effect. Marketing by the Dashboard Light features insight interviews with CMO�s from Fortune 100 companies including: Allstate Charles Schwab McDonald�s Corporation Hewlett Packard Wachovia Citibank Home Depot Pitney Bowes Dow Corning General Electric and many others.

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