Industrial Marketing Strategy - resenha crítica

Sobre o microbook

Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: * The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning * Proven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing * Guidelines for implementing the value proposition through distribution and marketing communications * The role of marketing in the broader context of business and corporate-level strategic planning * Special sections on product development, national account management, customer service, information technology, and price signaling

Mais livros em

10x: A diferença entre o sucesso e o fracasso

Grant Cardone

Campeões da Raça

Fábio Mendes

Coaching em Uma Semana

Matt Somers

A Ascensão do Dinheiro

Niall Ferguson

O que importa é o seu resultado

Lásaro do Carmo Jr.

Rápido e Devagar

Daniel Kahneman

Como iniciar do zero seu negócio digital

Walmir Lima da Silva

Os homens explicam tudo para mim

Rebecca Solnit

10 lições para um mundo pós-pandemia

Fareed Zakaria

A vida é curta demais pra viver o mínimo das coisas

Iandê Albuquerque