Harvard Business Review on Reinventing Your Marketing - resenha crítica

Sobre o microbook

Stop pushing products—and start cultivating customer relationships.If you need the best practices and ideas for marketing today—but don't have time to find them—this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Figure out what business you're really in- Collaborate with customers to meet current and future needs- Create products that perform the jobs people need to get done- Get a bird's-eye view of your brands' strengths and weaknesses- Tap a market that's larger than China and India combined- Deliver superior value to your B2B customers- End the war between sales and marketing

Mais livros em

Outlive: a arte e a ciência de viver mais e melhor

Peter Attia

As Armas da Persuasão

Robert Cialdini

O Impasse da Política Urbana no Brasil

Ermínia Maricato

O estilo startup

Eric Ries

Ambição sem culpa

Shellye Archambeau

Conservadorismo

Roger Scruton

Dinheiro: Os Segredos de Quem Tem

Gustavo Cerbasi

A Arte de Ler Mentes

Henrik Fexeus

Extreme Ownership

Jocko Willink & Leif Babin

The Coming Wave

Mustafa Suleyman & Michael Bhaskar