Guerrilla Marketing for Nonprofits - resenha crítica

Sobre o microbook

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables

Mais livros em

The Southwest Airlines Way

Jody Hoffer Gittel

Sonhar Alto, Pensar Grande

Theunis Marinho

A transição para o oceano azul

Renée Mauborgne & W. Chan Kim

Acredite, a vida sem dor é possível

Rogério Liporaci

Como Atingir Alta Performance no Trabalho Remoto

12min Originals & BeerOrCoffee

Por Que Nós Dormimos

Matthew Walker

O grande livro de ciências do manual do mundo

Iberê Thenório & Mari Fulfaro

Potencial oculto

Adam Grant

Como Chegar ao Topo nas Empresas

Ricardo Diniz

Jogar para vencer

Roger L. Martin