Fundamentals of Sport Marketing - resenha crítica

Sobre o microbook

Fundamentals of Sport Marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.

Mais livros em

O Guia do Pai Rico: O Negócio do Século XXI

Robert T. Kiyosaki

Você pode nadar em dinheiro

Jen Sincero

A Revolução dos Bichos

George Orwell

Rita, help! Me ensina a cozinhar

Rita Lobo

Aperte o F5

Satya Nadella

The 12 Week Year

Brian P. Moran & Michael Lennington

Código dos homens

J.F. Rozza

A Autobiografia de Martin Luther King

Clayrbone Carson & Martin Luther King

Cérebro e meditação

Matthieu Ricard

A Vida de Friedrich Nietzsche

12min Personalities