Foundations of Marketing Communications - resenha crítica

Sobre o microbook

This book offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Extremely user-friendly, this book is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading. Filled with original and in-depth material, often provided by leading marketing executives, this book offers coverage from brands including: Pringles, Pepsi Max, Mercedes, Pantene, Redbull and Yahoo! Learn how industry leaders deal with emerging issues such as branding, the Internet, B2B marketing and more!

Mais livros em

Um Novo Jeito de Trabalhar

Laszlo Bock

Guia Suno de Contabilidade para Investidores

Jean Tosetto & Tiago Reis

Problemas? Oba!

Roberto Shinyashiki

Muito além das expectativas

Carlos Busch

O Palhaço e o Psicanalista

Christian Dunker & Cláudio Thebas

Este Não é Mais um Livro de Dieta

Rodrigo Polesso

Apaixone-se pelo problema, não pela solução

Uri Levine

Tire seu projeto do papel com Scrum

Alexandre Magno

A riqueza da vida simples

Gustavo Cerbasi

Verdade?

Monja Coen