Fostering Sustainable Behavior - resenha crítica

Sobre o microbook

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

Mais livros em

A organização: A Odebrecht e o esquema de corrupção que chocou o mundo

Malu Gaspar

Meditação Para Céticos Ansiosos

Dan Harris

A Quietude é a Chave

Ryan Holiday

De 0 a 30 milhões em 4 anos

12min Originals & Diego Gomes

Diário de um Grávido

Renato Kaufmann

Amor pelas coisas imperfeitas

Haemin Sunim

O Ponto da Virada

Malcolm Gladwell

Inevitável

João Kepler

Seja Líder de Si Mesmo

Augusto Cury

Hipnose e neurociência

Tiago Garcia