Crm - resenha crítica

Sobre o microbook

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

Mais livros em

Ultra-aprendizado

Scott H. Young

Mude ou Morra

Renato Mendes & Roni Cunha Bueno

Receita Previsível

Aaron Ross & Mary Lou Tyler

Sem limites

Jim Kwik

Tite

Camila Mattoso

Rapunzel

Irmãos Grimm

Pense como a Amazon

John Rossman

Talking to Humans

Giff Constable

Don't Make Me Think

Steve Krug

O Jeito Disney de Encantar os Clientes

Disney Institute