Convergence Marketing - resenha crítica

Sobre o microbook

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Mais livros em

What You Do Is Who You Are

Ben Horowitz

Dá um tempo!

Izabella Camargo

Os Ensaios de Warren Buffett

Warren Buffett

Incansáveis

Maurício Benvenutti

Nocaute

Gary Vaynerchuk

Como Investir na Bolsa de Valores

Billy Imperial

Disciplina positiva para crianças de 0 a 3 anos

Cheryl Erwin & Jane Nelsen & Roslyn Duffy

O preço é o lucro

Peter Hill

Como Ter uma Vida Mais Rica e Influenciar Pessoas

Dale Carnegie

1984

George Orwell