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This is simply the best book I have ever read on direct response. After watching Rick practice this art so successfully for several decades, I'm thrilled to know his secrets!—Eric Yaverbaum bestselling author of Public Relations for Dummies and Chairman of Ericho Communications "Building a business is made of countless decisions. The best one I made in building Back Joy into one of the fastest growing companies in the country was to work with Rick Cesari and Ron Lynch. Having the ability to tap into their combined experience and expertise was a key factor in our success. If you want to successfully navigate the minefields that surround launching a new product or in building the sales of an existing one, you should not read this book. You should memorize it."—Bing Howenstein CEO of BackJoy Orthotics, LLC "Rick Cesari was extremely important in shaping my thinking regarding our products, advertising strategies, and overall marketing. To this day, I benefit from conversations Rick and I continue to have in boardrooms, over the cell phone, or standing on freezing mountaintops in Washington State and Colorado."—Joel Appel former president of Orange Glo International, Inc., the makers of OxiClean, and President of FullBar LLC and Brainetics LLC "One of the best decisions we ever made at Rug Doctor was to partner with Cesari Direct. Rick, Ron, and their team really understand direct response marketing. They are not out to win awards. They are out to sellproduct—profitably. They not only produced a quality show we could be proud of, they produced a show that delivered amazing results."—Tim Wall President and CEO of Rug Doctor, Inc. "Cesari's method of direct demographic media messaging is the most advanced profitable advertising model, hands down. They have helped create global buzz and real sales for GoPro cameras' explosive growth as an emerging brand." —Nick Woodman CEO of GoPro About The Author: About The Author: Rick Cesari wa

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